Recent enquiries from work mates and family about the possibility of our doing a camping trip and a bit of a shopping trip to the granite belt has got me thinking about ways we can do more to connect and promote small green businesses and producers. Well, that and the fact that I have been seeing some interesting subscription box endeavours online and it has got me thinking.
I kind of like the idea of a subscription box built around a high quality book, eco products and locally produced products. I am also thinking that for a subscription box to work it needs to be about more than a product.
I have been watching with interest the emergence of certified B corporations where companies promote that they meet verifiable social and environmental standards. I really like the idea of supporting companies that care at least as much about the environment, their own workers and society at large as they do about profit. “Globally, B Corps are leading the way in using business as a force for good”. Ethique is a B corp, as are companies like T2 and Patagonia.
Where subscription boxes are concerned I like the idea that some of the cost of the box be a donation to a charity, preferably an environmental one.
I have stumbled across some boxes that have impressed like Uniquely Bookish Box in Canada. I really like their aesthetic and attention to detail, and their commitment to promoting local product. We really don’t need to be ordering products from half way around the world when we have exceptional local artisans and producers here. On our weekend escapes I have stumbled across several eco businesses I just love for the excellent product they produce, so I am wondering if there is room for a subscription box here. The other thing I really liked about Uniquely bookish was the way they incorporate a discussion group, a sort of book club into their experience. I really like the idea of building a community around a book and a box, where people can share their responses to a book and also their ideas and opinions. The world needs more civilised spaces where we can be heard and listen to each other.
The other box that really caught my eye was Robin & Rose in the UK, a quarterly nature subscription box for women. Each season you get a nature themed book and other products, like seeds for your garden but also a curratted zine; ” written by women who love nature, for women who love nature”. I like that idea, or at least maybe a zine that promotes discussion and seeks solutions. A discussion and zine that empowers a community, that is what I would like to see. Maybe on the discussion platform you could ask subscribes to suggest a charity to donate to and each quarter vote on which charity would benefit from a share of the sales.
Anyway just wondering what other people think. Have you ever bought a subscription box? Would you ever buy a subscription box? Would you buy a bookish subscription box with eco/ local identity? Please leave a comment I would love to know what people think.